Art & Design

The visual side of the work.

Illustration, identity systems, and interactive art. Every venture and publication here started with a sketch.

Illustration Series

Space for Earthlings

A nine-part illustrated guide to what space operations mean for businesses on the ground, published through The End Effector. Each article opens with an original hero illustration: Earth seen through orbital rings, satellites, mines, and the occasional skeptical executive.

Every hero was drawn in Keynote, the presentation tool pushed well past its job description. The warmth is deliberate: the space industry sells itself with jargon and chrome renderings, and this guide is for executives who tuned that out long ago. So the series borrows its visual manners from children's books instead, flat continents, soft nebulas, a friendly orbit, and lets the writing carry the rigor.

Read the full series at The End Effector → Space for Earthlings

Interactive

InstantOm

A tiny meditation moment, since 2008. This isn't a screenshot. It's the actual piece, running live. Tap it.

The mid-2000s internet took its enlightenment very seriously: meditation, yoga, reiki, psychic phenomena, all of it earnest. InstantOm was the gentle counterpoint: all of meditation, reduced to a literal push-button "Ommm." Self-effacing by design, a reminder not to take any of it, or yourself, too seriously.

The chant is real, though: recorded one March on the island in the middle of Lake Saint Francis. The hand-drawn Flash original made the rounds on CreativePro, Digg, Reddit, and Dave's Daily. When Flash died, JMill restored it himself: the original vectors and the om re-engineered for the modern web, so an eighteen-year-old piece of internet art still works exactly as drawn.

Visit instantom.com →

Brand & Identity

Design systems as artwork

Marks, palettes, and type systems built for the ventures and publications, each one designed from scratch.

The End Effector wordmark and app-icon style logo
Publication · 2023 – Present
The End Effector
Editorial research journal meets mission control: warm paper backgrounds, ink-black text, a magenta/teal/orange accent trio, and a version-stamped colophon signed "JMill" in the footer. The system carries the publication plus its sub-brands Telemetry and Space for Earthlings, under the house motto "NO ONE BUILDS ALONE."
Martina Plantijn · ABC Monument Grotesk & Mono
endeff.com →
Confronting Unknowns CU26 logo: a radar scope with a purple aircraft and interrobang punctuation
MIT Program · 2025 – 2026
Confronting Unknowns / CU26
Identity for MIT's sensemaking intensive. The radar scope came first, a return you can't quite identify, and the rest followed from it: a violet aircraft, a pair of interrobangs, and a WWII-recruiting-poster campaign for the January 2026 cohort. Tagline: "Your mind is a critical system. Train it."
Radar scope · interrobang motif
sensemaking.wtf →
The glossy blue Om badge from InstantOm, 2008
Interactive Art · 2008 – Present
InstantOm
The 2008 glossy-blue ॐ badge, carried into a restored identity: soft paper, warm ink, a muted teal accent, and a full dark variant. Calm by design.
Comfortaa · Nunito
instantom.com →
Dimples wordmark: lowercase letters with ink-saving perforations, tagline 'it's like printing money'
Venture · 2011 – 2015
Dimples, Inc.
The brand wore the product: a wordmark JMill set in the company's own perforated "dimpled" letterforms, which cut ink use 15–40%. By 2016 the Altoona Mirror was printing its paper in dimpled fonts. "With Dimples, it's like printing money."
Patented ink-saving letterforms · MassChallenge 2014
getdimples.com (2016 archive) →

Looking for the ventures, research, and code behind the visuals?

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